History of Vogue

Vogue magazine has influenced American society for over a hundred years. The magazine has evolved to reflect modern women. Vogue has gone through many changes and has created a market for women’s magazines. Originally, Vogue was more of a high society paper than a mass marketed magazine. Continue reading

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History of Benetton Group

Benetton Group S.p.A. has toned down its controversial advertising campaigns as it seeks to restore its momentum in the 2000s. Formerly one of the world’s fastest-growing fashion chains, Benetton is now playing catch-up to H&M, Zara, The Gap, and others that emerged as challengers during the late 1990s. Nonetheless, Benetton remains one of the world’s largest and most well-known clothing empires, operating more than 5,000 stores in 120 countries. Benetton markets its clothing under several brand names, including flagship brand United Colors of Benetton. The company has struck back at its edgier competitors with the launch of the fashion-oriented Sisley brand, and has entered the sportswear sector with Playlife, launched in 1998. In 2003, Benetton completed its exit from an ill-fated diversification into the sporting goods sector. The Benetton family also has stepped back from active management of the company, turning over its operations to CEO Silvano Cassano, appointed in 2003.

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Fashion bloggers

I think that fashion is simply like dessert, wich everyone can taste and it is delicious for lots of people. Due to the fact there are many fashion bloggers. Despite they are so many, each of them is making nonsuch blog (maybe because “every man is uniqe” :)). Some of them are some kind of artist with camera in hands ( sometimes with proffesional skills) as VanessaMarikaFred, Sartorialist or  (especially this type I love ) Another of them are simply representating themselves like Chiara or Lena. Others are writting about new fashion trends as Barneys & Harrods Girl . There are copule of bloggers who are some mix as Garance Dore. Of course I’m not forgetting on “addicted” …. maybe there are some category of fashion bloggers I forgot..or?:)