Adidas story

Adidas AG is a German-based sports apparel manufacturer and part of the Adidas Group, which consists of the Reebok sportswear company,Taylor Made-adidas golf company, and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike.

The company’s clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas’s current official logo. The “Three Stripes” were bought from the Finnish sport company Karhu Sports in the 1950s. The company revenue for 2008 was listed at€10.799 billion and the 2007 figure was listed at €10.299 billion, or about US$15.6 billion.

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Killing heels

My second “article” is about very high heels. I think that they look very nice but they surely demand  a lot of facility to wear them. Here are examples of  collection spring/summer 2010 of some brands . There are really “killing” shoes!…

Alexander McQueen:

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Converse by Chuck Taylor

Charles Hollis “Chuck” Taylor (June 24, 1901 – June 23, 1969), was an American basketball player and shoe salesman/evangelist. He is best known for his association with the Chuck Tayloe All-Stars sneaker, the most successful selling basketball shoe in history. A full biography of Chuck Taylor was published by Indiana University Press in 2006. Continue reading

ARMANI EXCHANGE spring/summer 2010

The new Armani Exchange spring 2010 campaign calls Utopia. It is clearly, that clothes aren’t important there ( because there are almost every photo of undressed models ). But all in all photos, which were  shot in Myrtle Beach by photographer and A|X Creative Director Matthew Scrivens, look really sexi and good.  Models included in the shoot are Irina Shayk, Marlon Teixeira, Tamiris Souza Freitas, Clint Mauro and Tomas Skoloudik. Continue reading