Adidas story

Adidas AG is a German-based sports apparel manufacturer and part of the Adidas Group, which consists of the Reebok sportswear company,Taylor Made-adidas golf company, and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike.

The company’s clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas’s current official logo. The “Three Stripes” were bought from the Finnish sport company Karhu Sports in the 1950s. The company revenue for 2008 was listed at€10.799 billion and the 2007 figure was listed at €10.299 billion, or about US$15.6 billion.

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