GUCCI spring/summer2010

This is the Gucci Spring summer 2010 ad campaign featuring models Natasha Poly, and Ryan Kennedy.  I think  that these dramaticle positions of models and black/grey/white clothes front of azure background give its really luxury tone.  Cold tint of photos by Mert Alas & Marcus Piggott is unnatural for warm season like spring and summer ( here afore summer ) …..but all in all it looks really cool and nice, doesn’t it?Both the models and photographer were hired once again for this campaign after doing an amazing job with their cruise collection.

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History of Gucci

1920s

In 1921, Guccio Gucci opens a leather goods company and small luggage store in his native Florence. Having spent years working in London’s Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduces this sensibility in Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans. Continue reading