PEPE JEANS fall/winter 2010/11

Despite I have seen some photos of Pepe Jeans ad campaign for spring/summer 2011, I am giving here collection fall/winter 2010/2011. I know that it is for fashion addicts very old post. But because it’s still only January and I do not like when in the winter are already photos of summer looks everywhere and I must admit, I am not always watching fashion news… I am giving here this collection by Pepe Jeans, because simply I like it too. There is a story ( a romantic triangle) with two male models Jon Kortajarena, Gaspard Menier ( which hair are styled after popular sexsymbol Robert Pattinson)  and one female model last season’s Alexa Chung. It is set in black and white city, so overall impression is reinforced. This collection may be as casual as elegant and modern and I think, it resembles style of vintage. By the way one more thing that I like is, that everything looks real-not like in most of collections, that everything is so perfect.

Like many times before, Pepe has made good ad campaign. As in spring-summer, main protagonist is model Alexa Chung, which is still catched in her love triangle. However this time authors made photos in vintage style ( which is now very in) and whole effect is also better with new guys (Jon Kortajarena and Gasapr Menier) who have hairstyle a la Edward 🙂

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History of Benetton Group

Benetton Group S.p.A. has toned down its controversial advertising campaigns as it seeks to restore its momentum in the 2000s. Formerly one of the world’s fastest-growing fashion chains, Benetton is now playing catch-up to H&M, Zara, The Gap, and others that emerged as challengers during the late 1990s. Nonetheless, Benetton remains one of the world’s largest and most well-known clothing empires, operating more than 5,000 stores in 120 countries. Benetton markets its clothing under several brand names, including flagship brand United Colors of Benetton. The company has struck back at its edgier competitors with the launch of the fashion-oriented Sisley brand, and has entered the sportswear sector with Playlife, launched in 1998. In 2003, Benetton completed its exit from an ill-fated diversification into the sporting goods sector. The Benetton family also has stepped back from active management of the company, turning over its operations to CEO Silvano Cassano, appointed in 2003.

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Adidas story

Adidas AG is a German-based sports apparel manufacturer and part of the Adidas Group, which consists of the Reebok sportswear company,Taylor Made-adidas golf company, and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike.

The company’s clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas’s current official logo. The “Three Stripes” were bought from the Finnish sport company Karhu Sports in the 1950s. The company revenue for 2008 was listed at€10.799 billion and the 2007 figure was listed at €10.299 billion, or about US$15.6 billion.

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Converse by Chuck Taylor

Charles Hollis “Chuck” Taylor (June 24, 1901 – June 23, 1969), was an American basketball player and shoe salesman/evangelist. He is best known for his association with the Chuck Tayloe All-Stars sneaker, the most successful selling basketball shoe in history. A full biography of Chuck Taylor was published by Indiana University Press in 2006. Continue reading

PEPE JEANS spring/summer 2010

I can admit I like brand Pepe Jeans. Namely the best reason is, that they produce wearable clothes for ordinary people for everyday. And anyway this clothes aren’t any humdrum or hackneyed rags, but almost each of pieces is properly processed and has own individual style.

For this comming warm season Pepe provides dandyish collection as for women as for men. This ad campaign is represented by Alexa Chung, Boyd Holbrook and Tom Guinness, which personify famed love triangle. However this comparatively hot topic contrasts with light-tuning photos and relatively bored faces of models. After all review for yourselves 😉


This is a new collection spring/summer 2010 by Pepe Jeans with models Alexa Chung, Boyd Holbrook and Tom Guinness. I really like this collection becasue it is so good-looking (combinations of jeans and colourful T-shirts or cream/white jacket) and useable. It is fortunately bright, not dark ! I wish I could possess all the pieces in this collection. ….Photos are made by Tom Munro.

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