UTOPIA behind the lens

Here are records of photographing armani collection. Everyone ( and everything) is attractive and kind. As you can see, the atmosphere is so good that  man want to be there…

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ARMANI EXCHANGE spring/summer 2010

The new Armani Exchange spring 2010 campaign calls Utopia. It is clearly, that clothes aren’t important there ( because there are almost every photo of undressed models ). But all in all photos, which were  shot in Myrtle Beach by photographer and A|X Creative Director Matthew Scrivens, look really sexi and good.  Models included in the shoot are Irina Shayk, Marlon Teixeira, Tamiris Souza Freitas, Clint Mauro and Tomas Skoloudik. Continue reading

History of company

Giorgio Armani S.p.A. is one of the world’s leading fashion houses. Few designers are credited with changing fashion to the same extent as its namesake, Giorgio Armani, who is the firm’s sole shareholder, managing director, and chairman of the board. The group is unique in remaining aloof from waves of consolidation in the luxury goods industry. Armani has invested instead in extending control over manufacturing and distribution of its products. The group has about 250 outlets in 34 countries and also markets its wares in exclusive department stores.

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