PEPE JEANS fall/winter 2010/11

Despite I have seen some photos of Pepe Jeans ad campaign for spring/summer 2011, I am giving here collection fall/winter 2010/2011. I know that it is for fashion addicts very old post. But because it’s still only January and I do not like when in the winter are already photos of summer looks everywhere and I must admit, I am not always watching fashion news… I am giving here this collection by Pepe Jeans, because simply I like it too. There is a story ( a romantic triangle) with two male models Jon Kortajarena, Gaspard Menier ( which hair are styled after popular sexsymbol Robert Pattinson)  and one female model last season’s Alexa Chung. It is set in black and white city, so overall impression is reinforced. This collection may be as casual as elegant and modern and I think, it resembles style of vintage. By the way one more thing that I like is, that everything looks real-not like in most of collections, that everything is so perfect.

Like many times before, Pepe has made good ad campaign. As in spring-summer, main protagonist is model Alexa Chung, which is still catched in her love triangle. However this time authors made photos in vintage style ( which is now very in) and whole effect is also better with new guys (Jon Kortajarena and Gasapr Menier) who have hairstyle a la Edward 🙂

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Collections of Vivienne Westwood

I have found some list of her collections. But I think that it is uncompletely so I hope, I will find rest of this…

The early collections were presented not on the catwalk but within the shop environment. The name and iamge of the s
hop at 430 King’s Road changed according the look of the clothes.

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Biography of Vievienne

British designer Vivienne Westwood (born 1941) is often credited with being the creator of “punk fashions, ” among other trend-setting styles.

Vivienne Westwood was born in Tinwhistle, England, in 1941. Following just one term at the Harrow Art School, Westwood left and trained to become a primary school teacher. She earned her living teaching until she crossed paths with Malcolm McLaren, the man behind the punk rock group The Sex Pistols.

Under McLaren’s guidance and influence, Westwood slid into the world of youthful fashion, which reflected the turmoil of those rebellious times. She was responsible for mirroring and outfitting the social movements characterized by the growing segments of British population known as the Teddy Boys, Rockers, and, finally, the Punks. Continue reading

History of Benetton Group

Benetton Group S.p.A. has toned down its controversial advertising campaigns as it seeks to restore its momentum in the 2000s. Formerly one of the world’s fastest-growing fashion chains, Benetton is now playing catch-up to H&M, Zara, The Gap, and others that emerged as challengers during the late 1990s. Nonetheless, Benetton remains one of the world’s largest and most well-known clothing empires, operating more than 5,000 stores in 120 countries. Benetton markets its clothing under several brand names, including flagship brand United Colors of Benetton. The company has struck back at its edgier competitors with the launch of the fashion-oriented Sisley brand, and has entered the sportswear sector with Playlife, launched in 1998. In 2003, Benetton completed its exit from an ill-fated diversification into the sporting goods sector. The Benetton family also has stepped back from active management of the company, turning over its operations to CEO Silvano Cassano, appointed in 2003.

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