PEPE JEANS spring/summer 2010

I can admit I like brand Pepe Jeans. Namely the best reason is, that they produce wearable clothes for ordinary people for everyday. And anyway this clothes aren’t any humdrum or hackneyed rags, but almost each of pieces is properly processed and has own individual style.

For this comming warm season Pepe provides dandyish collection as for women as for men. This ad campaign is represented by Alexa Chung, Boyd Holbrook and Tom Guinness, which personify famed love triangle. However this comparatively hot topic contrasts with light-tuning photos and relatively bored faces of models. After all review for yourselves 😉


This is a new collection spring/summer 2010 by Pepe Jeans with models Alexa Chung, Boyd Holbrook and Tom Guinness. I really like this collection becasue it is so good-looking (combinations of jeans and colourful T-shirts or cream/white jacket) and useable. It is fortunately bright, not dark ! I wish I could possess all the pieces in this collection. ….Photos are made by Tom Munro.

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